"Martin cited reports showing the average child watches 2 to 4 hours of TV per day and views about 40,000 TV ads every year, most of them for cereal, candy, toys and fast food. Earlier this month, the Institute of Medicine found that one-third of American children are either obese or at risk for becoming obese. At the same time, American companies spend about $15 billion a year marketing and advertising to children under age 12."Read more about the FCC's plan to study the link between childhood obesity and the food, television, and advertising industries from the Rockford Register Star.
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