Concerned about what parents were really giving their children when they handed them a juice box, Roberta Greenspan, founder and CEO of Maddie's Beverage Company, set out to develop a healthy kid's beverage. The result was Wateroos, water-filled drink boxes which have no sugar, artificial ingredients or sweeteners and no calories. Wateroos is the only children's water beverage available in flavored and unflavored choices and come packaged in colorful and playful drink boxes. During Greenspan's research she was astounded to find how confusing labels can be.
"I believe that reading beverage labels - and more importantly understanding what that information means from a nutritional standpoint - is critical," said Greenspan. "Parents need to see past the product's marketing hype and read the label so they can make an informed decision about whether that beverage is something they want their children to drink."
Greenspan offers Five Tips for reading understanding nutrition labels
online.