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Monday, July 09, 2007

House Representative Threatens FCC Involvement

Representative Ed Markey, D-Mass, said if food marketers don't restrict ads marketing unhealthy foods to kids he's going to ask the FCC to do it for them. Stating that the Federal Communications Commission has a responsibility to protect children, Rep. Markey has threatened to push the agency into developing a rule that will restrict the kinds of products that can be marketed to children.
"Kids food ads have been attracting more attention in Washington, with TV ads for 'junk foods' cited by critics as one cause of rising childhood obesity, a charge food and advertising groups deny."
Rep. Markey wrote several letters urging food and beverage companies to follow the lead of Kellogg Co. who has promise to re-engineer their less healthy food or stop marketing it to kids.

Read more at TVWeek.com.

Labels: nutrition, legislation, marketing

Posted By: Aspen Education Group