At a Federal Trade Commission Forum on Wednesday, eleven of the nation's biggest food and beverage companies signed contracts agreeing to limit the kinds of products they'll market to children. The pledges came from companies like Coca-Cola, McDonald's USA, Kraft Foods Inc. and General Mills who are promising to restrict advertising to kids 12 and younger.
"If the task force determines that these pledges do not go far enough, legislation may follow, said Gary Knell, the task force's volunteer chairman and the chief executive of Sesame Workshop, an educational organization."
The task force on media and childhood obesity led by Senators Sam Brownback (R-Kan.) and Tom Harkin (D-Iowa) is working on a report on media and childhood obesity.
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Labels: advertising, junk_food, marketing