Childhood Obesity - Do you have an overweight child? We offer tips to help your child lose weight and get fit!

The My Overweight Child blog will help you keep informed about the latest research, findings, and resources available to parents of overweight or obese kids. There are many knowledgeable people working on the increasingly dire problem of childhood obesity - and we want to give parents a place where they can check in regularly to see the latest studies and tips available to help you help your child lose weight and maintain a healthy lifestyle.

We invite you to add your comments - if you have feedback for the blog, would like some specific topics covered, or you just want to share your experience as a parent dealing with childhood obesity.

Monday, July 30, 2007

Junking Ads for Junk Food

At a Federal Trade Commission Forum on Wednesday, eleven of the nation's biggest food and beverage companies signed contracts agreeing to limit the kinds of products they'll market to children. The pledges came from companies like Coca-Cola, McDonald's USA, Kraft Foods Inc. and General Mills who are promising to restrict advertising to kids 12 and younger.
"If the task force determines that these pledges do not go far enough, legislation may follow, said Gary Knell, the task force's volunteer chairman and the chief executive of Sesame Workshop, an educational organization."
The task force on media and childhood obesity led by Senators Sam Brownback (R-Kan.) and Tom Harkin (D-Iowa) is working on a report on media and childhood obesity.

Read more at LATimes.com.

Labels: advertising, junk_food, marketing

Posted By: Aspen Education Group