Childhood Obesity - Do you have an overweight child? We offer tips to help your child lose weight and get fit!

The My Overweight Child blog will help you keep informed about the latest research, findings, and resources available to parents of overweight or obese kids. There are many knowledgeable people working on the increasingly dire problem of childhood obesity - and we want to give parents a place where they can check in regularly to see the latest studies and tips available to help you help your child lose weight and maintain a healthy lifestyle.

We invite you to add your comments - if you have feedback for the blog, would like some specific topics covered, or you just want to share your experience as a parent dealing with childhood obesity.

Tuesday, July 03, 2007

Kellogg to Modify Products, Marketing

Amid pressure to provide healthier products, and the country's growing problem with childhood obesity, Kellogg announced that week that it will be modifying products like Pop Tarts and Fruit Loops to make them healthier. If the products can't be re-made while maintaining their flavor, the company has vowed to stop marketing them to children under 12-years-old.
"The company already has a policy under which it does not advertise to children under the age of 6. As part of its new commitments, Kellogg won't market to children any food that has more than 200 calories, 2 grams of saturated fat, 230 milligrams of sodium, 12 grams of sugar, or any trans fat, per single serving. This means that Kellogg products that don't meet these criteria can't be advertised on television, radio, print and third-party Web sites whose main audience is young children."
Kellogg hasn't said how much the modification process will cost, but has said that all of its products that don't meet these new standards will either be reformulated or remarketed by the end of 2008.

Read more at Money.cnn.com.

Labels: nutrition, healthy_eating, marketing

Posted By: Aspen Education Group