Childhood Obesity - Do you have an overweight child? We offer tips to help your child lose weight and get fit!

The My Overweight Child blog will help you keep informed about the latest research, findings, and resources available to parents of overweight or obese kids. There are many knowledgeable people working on the increasingly dire problem of childhood obesity - and we want to give parents a place where they can check in regularly to see the latest studies and tips available to help you help your child lose weight and maintain a healthy lifestyle.

We invite you to add your comments - if you have feedback for the blog, would like some specific topics covered, or you just want to share your experience as a parent dealing with childhood obesity.

Thursday, August 30, 2007

Cartoon Network Limits use of Licensed Characters

Following in the footsteps of Discovery Communications and Nickelodeon - who made similar announcements this week - Time Warner's Cartoon Network has announced that it will only allow use of its licensed characters for the marketing of nutritious products. House Energy & Commerce's telecom committee chairman, Rep. Ed Markey, D-Mass., called the move a "positive step forward."
"The moves come as some critics question whether advertising and promotion of poor food choices is a part of the reason for increasing childhood obesity and demand marketers and media companies act to limit the ads kids see to better food choices."
The Cartoon Network said that its new licensing agreements will be effective January 1. Read more at TVWeek.com.

Labels: advertising, marketing, media influences

Posted By: Aspen Education Group