My Overweight Child: Cartoon Network Limits use of Licensed Characters

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Wednesday, August 29, 2007

Cartoon Network Limits use of Licensed Characters

Following in the footsteps of Discovery Communications and Nickelodeon - who made similar announcements this week - Time Warner's Cartoon Network has announced that it will only allow use of its licensed characters for the marketing of nutritious products. House Energy & Commerce's telecom committee chairman, Rep. Ed Markey, D-Mass., called the move a "positive step forward."

"The moves come as some critics question whether advertising and promotion of poor food choices is a part of the reason for increasing childhood obesity and demand marketers and media companies act to limit the ads kids see to better food choices."

The Cartoon Network said that its new licensing agreements will be effective January 1. Read more at TVWeek.com.

Labels: advertising, marketing, media influences