The Robert Wood Johnson Foundation, based in Princeton, New Jersey, has committed $500 million to reversing the effects of childhood obesity. The foundation has announced that it hopes to reach this goal by the year 2015.
"If we don't act to reverse this alarming trend, we're in danger of raising the first generation of American children who will live sicker and die younger than the generation before them. Preventing obesity during childhood is critical, because habits that last into adulthood frequently are formed during youth."
The RWJ Foundation will take a three-pronged approach to the fight against obesity; building an evidence base, encouraging action in communities and schools, and advocating for the prevention of childhood obesity.
Read more at
RWJF.org.
Labels: advocacy, community, schools