Childhood Obesity - Do you have an overweight child? We offer tips to help your child lose weight and get fit!

The My Overweight Child blog will help you keep informed about the latest research, findings, and resources available to parents of overweight or obese kids. There are many knowledgeable people working on the increasingly dire problem of childhood obesity - and we want to give parents a place where they can check in regularly to see the latest studies and tips available to help you help your child lose weight and maintain a healthy lifestyle.

We invite you to add your comments - if you have feedback for the blog, would like some specific topics covered, or you just want to share your experience as a parent dealing with childhood obesity.

Intentions Requested from Five Leading Food Companies

Last year, the Council of Better Business Bureau's Children's Food and Beverage Advertising Initiative was created as a means of self-regulation for the Food and Beverage Industry and its advertising to children. Today, chairman of the House Subcommittee on Telecommunications and the Internet, Edward Markey submitted letters to five leading food companies which are not currently part of the Initiative.
"'I am writing to you to ascertain whether your company will join the CBBB initiative and commit to implementing marketing restrictions that meet or exceed those of the other companies that have made pledges, and if so, your timeline for doing so,' wrote Chairman Markey on Wednesday."
Participants in the initiative adopted certain nutrition standards that determine which foods and beverages will and will not be marketed to young children. There are currently 12 companies involved, include Coca-Cola, Hershey, and Kellogg. Among those not involved are Nestle, Dannon, and ConAgra.

Copper Canyon Academy, struggling girls boarding schools, offer programs to help teenage girls deal with their emotions and behaviors while getting caught up academically.

Labels: food_companies, advertising, marketing

Posted By: Aspen Education Group