My Overweight Child: Most 'Kid Show' Ads are for Junk Food

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Monday, September 17, 2007

Most 'Kid Show' Ads are for Junk Food

A study that was conducted in 2003-2004 and is being published in the journal Pediatrics found that advertising during kids' TV shows was almost entirely comprised of junk food ads.

"A nine-month survey of the nutritional content of food ads in 170 top-rated [according to Nielsen] TV shows with kids 2-17 concluded that 97.8% of those food ads viewed by young children (2-11) were for foods with poor nutritional content, and 89.4% of ads for teens (12-17)."

The survey did not include fast food advertisements. The senior Vice President of the American Association of Advertising Agencies has argued that the findings are in opposition to a study conducted by the FTC but, while the FTC study found that ads for junk food hadn’t increased significantly in 30 years, it also found that 95% of all ads were for restaurants, fast or junk foods.

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Labels: advertising, junk_food, TV