Blue Cross and Blue Shield of Arizona is launching its third consecutive Walk On! program, an initiative designed to promote healthier living among school children. In its first two years, the programs saw thousands of students take billions of steps, literally, toward more active lifestyles.
"BCBAZ has enhanced the Walk On! Challenge for 2008 to inspire even more Arizona fifth-graders around the state to walk. Enhancements include Walk4Life pedometers, subject-specific lesson ideas selected from submissions by teachers statewide and more incentives for participants."
Last year, 10,000 students participated in Walk On!, and walked more than 3 billion steps.
Labels: exercise, fitness, healthy_living