In an extension of its current ban on junk food ads for kids under the age of 10, Britain rang in the New Year with a ban on junk food ads to kids under the age of sixteen.
"Specifically, the new measures, agreed last year, will ban adverts for junk food and drink around programmes of particular appeal to children under 16 years... Some campaigners say the ban which came into force Monday does not go far enough, calling for a total ban on junk food ads after 9:00 pm."
This is the latest in a string of measures the British government has made to try and fight growing childhood obesity.
Labels: advertising, marketing, media influences