Childhood Obesity - Do you have an overweight child? We offer tips to help your child lose weight and get fit!

The My Overweight Child blog will help you keep informed about the latest research, findings, and resources available to parents of overweight or obese kids. There are many knowledgeable people working on the increasingly dire problem of childhood obesity - and we want to give parents a place where they can check in regularly to see the latest studies and tips available to help you help your child lose weight and maintain a healthy lifestyle.

We invite you to add your comments - if you have feedback for the blog, would like some specific topics covered, or you just want to share your experience as a parent dealing with childhood obesity.

Friday, January 18, 2008

McDonald's Ends Happy Meal Promo

About 2,000 outraged parents joined forces with the Campaign for a Commercial-Free Childhood and persuaded the McDonald's corporation to end a Florida school district promotion. The promotion involved using Happy Meals to reward children who had good grades and attendance.
"Susan Pagan, a Winter Springs mother, raised a ruckus after her fourth-grade daughter brought home a report card from Red Bug Elementary that was emblazoned with Ronald McDonald and a plug for a free Happy Meal in exchange for good grades or attendance."
Pagan was joined in her efforts by Campaign for a Commercial-Free Childhood, which rallied nearly 2,000 other parents from across the country. News media around the world picked up the story, and McDonald's withdrew its Made the Grade program shortly thereafter.

Labels: influences, fast_food, marketing

Posted By: Aspen Education Group