For the third year in a row, The Association of Junior Leagues International (AJLI) will launch a Kids in the Kitchen initiative designed to help fight childhood obesity. The initiative will begin in March, in conjunction with National Nutritional Month.
"More than 230 Junior Leagues participate in this grassroots initiative to empower children to adopt healthy lifestyles. Organized in 2006, Kids in the Kitchen responds to the staggering statistic that nearly one-third of children and adolescents in North and South America will be overweight by 2010... "
Cartoon Network plans to support the program will public service announcements, event-activation kits and an online animated educational game. Read more at MediLexicon.com.
Labels: healthy_eating, healthy_living, influences