"Under the plans, celebrities and characters from films or TV programs would not be allowed to take part in any food or drink commercial targeted at the under-10s. Adverts showing excessive consumption would also be discouraged. Ofcom research indicates TV adverts have a 'modest direct effect' on children's food choice."Ofcom goes on to say, however, that exercise, family eating patterns and school policies play a greater role than advertising. Read more at BBC.co.uk.
Labels: advertising, junk_food, influences
Posted By: Aspen Education Group










