Childhood Obesity - Do you have an overweight child? We offer tips to help your child lose weight and get fit!

The My Overweight Child blog will help you keep informed about the latest research, findings, and resources available to parents of overweight or obese kids. There are many knowledgeable people working on the increasingly dire problem of childhood obesity - and we want to give parents a place where they can check in regularly to see the latest studies and tips available to help you help your child lose weight and maintain a healthy lifestyle.

We invite you to add your comments - if you have feedback for the blog, would like some specific topics covered, or you just want to share your experience as a parent dealing with childhood obesity.

Saturday, February 02, 2008

Junk Food Ad Rules Unveiled

British media regulator Ofcom stopped short of a total ban on junk food advertisement aimed at children. It's a move that has disappointed the British Heart Foundation and consumer groups, which called for a complete ban on all junk food advertising before 9pm.
"Under the plans, celebrities and characters from films or TV programs would not be allowed to take part in any food or drink commercial targeted at the under-10s. Adverts showing excessive consumption would also be discouraged. Ofcom research indicates TV adverts have a 'modest direct effect' on children's food choice."
Ofcom goes on to say, however, that exercise, family eating patterns and school policies play a greater role than advertising. Read more at BBC.co.uk.

Labels: advertising, junk_food, influences

Posted By: Aspen Education Group