My Overweight Child: Organization Calls for Global Marketing Ban

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Tuesday, March 25, 2008

Organization Calls for Global Marketing Ban

The International Association for the Study of Obesity (IASO) is asking food and soft drink manufacturers to adopt global standards on marketing their products to children and adolescents. A draft of the standard was developed by the International Obesity Task Force, the policy arm of the IASO.

"The proposed code would require a ban on all advertising of junk food and caloric soft drinks to children under 16 years old on television up to a 9 pm watershed and complete restrictions on internet promotions of junk food to children, where children's online games are often used as selling techniques. The use of celebrities and cartoons, already forbidden in Ireland, would also be prohibited."

Members of the IASO acknowledge that the global ban would not immediately bring an end to the problem of childhood obesity. It would, however, raise awareness that this is a serious problem worldwide. Read more at Scoop.co.nz.

Labels: advertising, marketing, soft_drinks