Childhood Obesity - Do you have an overweight child? We offer tips to help your child lose weight and get fit!

The My Overweight Child blog will help you keep informed about the latest research, findings, and resources available to parents of overweight or obese kids. There are many knowledgeable people working on the increasingly dire problem of childhood obesity - and we want to give parents a place where they can check in regularly to see the latest studies and tips available to help you help your child lose weight and maintain a healthy lifestyle.

We invite you to add your comments - if you have feedback for the blog, would like some specific topics covered, or you just want to share your experience as a parent dealing with childhood obesity.

Monday, September 15, 2008

Parents Cry Foul Over Online Junk Food Marketing

Over the past 12 months, consumer and children's advocacy groups have successfully lobbied for tighter restrictions on junk food advertising during kids' television shows. Now, many of those same groups are targeting Web advertising.
"A new report, commissioned by the Berkley Media Studies Group, part of the Public Health Institute in Berkeley, Calif., focuses on methods of advertising foods to kids that have become particularly popular during the past two years, such as spreading messages through social networks, and urges lawmakers to restrict junk food advertising to kids online."
The report will be presented to members of Congress, along with recommendations that ads for unhealthy snacks on kids' websites be restricted. Source: BusinessWeek

Labels: advertising, influences, marketing

Posted By: Aspen Education Group