Over the past 12 months, consumer and children's advocacy groups have successfully lobbied for tighter restrictions on junk food advertising during kids' television shows. Now, many of those same groups are targeting Web advertising.
"A new report, commissioned by the Berkley Media Studies Group, part of the Public Health Institute in Berkeley, Calif., focuses on methods of advertising foods to kids that have become particularly popular during the past two years, such as spreading messages through social networks, and urges lawmakers to restrict junk food advertising to kids online."
The report will be presented to members of Congress, along with recommendations that ads for unhealthy snacks on kids' websites be restricted. Source: BusinessWeek
Labels: advertising, influences, marketing