Childhood Obesity - Do you have an overweight child? We offer tips to help your child lose weight and get fit!

The My Overweight Child blog will help you keep informed about the latest research, findings, and resources available to parents of overweight or obese kids. There are many knowledgeable people working on the increasingly dire problem of childhood obesity - and we want to give parents a place where they can check in regularly to see the latest studies and tips available to help you help your child lose weight and maintain a healthy lifestyle.

We invite you to add your comments - if you have feedback for the blog, would like some specific topics covered, or you just want to share your experience as a parent dealing with childhood obesity.

Friday, September 19, 2008

Sporting Greats Mock Olympic Junk Food Ads

A consortium of health organizations in Australia is funding a series of advertisements aimed at mocking junk food ads that are being run during the Olympics.
"'When obesity, and particularly childhood obesity, is one of the biggest health issues facing our country, sporting champions should be promoting positive messages about diet, exercise and a healthy lifestyle, not exploited to promote fast foods,' [hockey gold medalist Jenn] Morris said."
The ads will feature Morris and basketball legend Luc Longley. Source: PerthNow

Labels: advertising, influences, marketing

Posted By: Aspen Education Group