A consortium of health organizations in Australia is funding a series of advertisements aimed at mocking junk food ads that are being run during the Olympics.
"'When obesity, and particularly childhood obesity, is one of the biggest health issues facing our country, sporting champions should be promoting positive messages about diet, exercise and a healthy lifestyle, not exploited to promote fast foods,' [hockey gold medalist Jenn] Morris said."
The ads will feature Morris and basketball legend Luc Longley. Source: PerthNow
Labels: advertising, influences, marketing