In a report that appeared in the Journal of Law and Economics, two professors of economics from LeHigh College and Georgia State University linked obesity rates in young people to the amount of time they spend watching fast food commercials on television. Among their suggestions is to eliminate the federal income tax deduction that fast food companies receive for advertising on children's shows.
Sweden, Norway, and Finland are the only three countries that do not allow commercials on children's television shows.
Some spokespeople for the fast food industry argue that the new study is not credible because the professors used data from the late 1990s. Since then, companies like Burger King and McDonalds have begun running TV ads for healthy menu options for children, such as milk and apple slices, the spokespeople reported.
Labels: advertising, fast_food
Posted By: Aspen Education Group
