The four "Food Dudes," celebrated in DVDs and school materials, gain their super powers by eating fruits and vegetables. These nutritious foods enable them to save the Life Force and fight the evil Junk Punks. The Punks want to deprive the world of energy by stealing all its fruits and vegetables.
"Something serious had to be done," said Professor Fergus Lowe, one of the creators of Food Dudes. "Diets in Great Britain are terrible, and childhood obesity is absolutely skyrocketing."
Dr. Lowe said his research indicates that children need to taste a new food 10 to 15 times before they learn to like it. The Food Dude program rewards children who eat fruits and vegetables with stickers and other prizes. Parents receive a home-pack with logs to monitor their child's eating as well as informational materials.
Dr. Lowe said the Food Dude program is a way to counteract all the junk food advertising aimed at children. Over 3,300 Irish schools are using Food Dudes, and it is being introduced in Wales and Scotland.
Labels: healthy_eating, role_models, influences
Posted By: Aspen Education Group
