Childhood Obesity - Do you have an overweight child? We offer tips to help your child lose weight and get fit!

The My Overweight Child blog will help you keep informed about the latest research, findings, and resources available to parents of overweight or obese kids. There are many knowledgeable people working on the increasingly dire problem of childhood obesity - and we want to give parents a place where they can check in regularly to see the latest studies and tips available to help you help your child lose weight and maintain a healthy lifestyle.

We invite you to add your comments - if you have feedback for the blog, would like some specific topics covered, or you just want to share your experience as a parent dealing with childhood obesity.

Friday, March 20, 2009

USDA and Ad Council Team Up for Healthy Lifestyle Ads

Agriculture Secretary Tom Vilsack and The Advertising Council have joined forces to create an ad campaign aimed at inspiring parents to adopt healthier lifestyles for their families.
"The U.S. Department of Agriculture's Food Nutrition and Consumer Services is sponsoring the campaign, which features characters from Walt Disney's Pinocchio. The PSAs also encourage parents to visit MyPyramid.gov, the USDA's website that contains nutritional data and promotes healthy lifestyles..."
In a press release, Secretary Vilsack said combating childhood obesity is a top priority for the USDA and President Barack Obama. Walt Disney Studios Home Entertainment is said to be creating the ads. Source: The Packer (Produce Industry Newspaper)

Labels: healthy_living, advertising, tips

Posted By: Aspen Education Group