Childhood Obesity - Do you have an overweight child? We offer tips to help your child lose weight and get fit!

The My Overweight Child blog will help you keep informed about the latest research, findings, and resources available to parents of overweight or obese kids. There are many knowledgeable people working on the increasingly dire problem of childhood obesity - and we want to give parents a place where they can check in regularly to see the latest studies and tips available to help you help your child lose weight and maintain a healthy lifestyle.

We invite you to add your comments - if you have feedback for the blog, would like some specific topics covered, or you just want to share your experience as a parent dealing with childhood obesity.

Wednesday, May 20, 2009

Junk Food Ads Common when Kids are Watching TV

Two-thirds of television food advertisements shown during the hours children watch are for junk foods, according to research presented at the European Congress on Obesity meeting. In the United States, things are even worse: 90 percent of the ads during the time period in question are for junk foods.

Bridget Kelley and her colleagues monitored television shows broadcast during the hours children are most likely to watch in Australia, Western Europe, Eastern Europe, Asia, and North and South America. She found that children see between 4,000 and 6,000 ads a year, with 2,000 to 4,000 for junk food.

"There is a lot of attention on unhealthy food marketing as an influence on childhood obesity and a lot of governments are reluctant to regulate," Kelley said.

The excessive consumption of junk food has been associated with many of the health consequences of childhood obesity.

Labels: causes of childhood obesity, television, advertising

Posted By: Aspen/CRC