The Reuters news service reported on this research in a Nov. 19, 2008 article:
For their study, funded in part by the federal government, [lead researcher economist Shin-Yi Chou of Lehigh University] and colleagues used data on nearly 13,000 children from the 1979 Child-Young Adult National Longitudinal Survey of Youth and the 1997 National Longitudinal Survey of Youth, both issued by the U.S. Department of Labor.The Chou team's findings are consistent with other research into the relationship between food advertising and childhood obesity.
"The advertising measure used is the number of hours of spot television fast-food restaurant advertising messages seen per week," they wrote in the Journal of Law and Economics.
"Our results indicate that a ban on these advertisements would reduce the number of overweight children ages 3-11 in a fixed population by 18 percent and would reduce the number of overweight adolescents ages 12-18 by 14 percent."
Labels: research, causes of childhood obesity, advertising
Posted By: Aspen/CRC
