Childhood Obesity - Do you have an overweight child? We offer tips to help your child lose weight and get fit!

The My Overweight Child blog will help you keep informed about the latest research, findings, and resources available to parents of overweight or obese kids. There are many knowledgeable people working on the increasingly dire problem of childhood obesity - and we want to give parents a place where they can check in regularly to see the latest studies and tips available to help you help your child lose weight and maintain a healthy lifestyle.

We invite you to add your comments - if you have feedback for the blog, would like some specific topics covered, or you just want to share your experience as a parent dealing with childhood obesity.

Friday, September 18, 2009

'Wild Things' to Join Fight Against Childhood Obesity

Characters from the classic childrens book Where the Wild Things Are are getting involved in the fight against childhood obesity. The Department of Health and Human Services is working with Warner Brothers to develop public service announcements.
"The campaign aims to highlight the health benefits of exercise and physical activities, while encouraging children to begin having their own 'Wild Rumpus,' just like the main character Max in Maurice Sendaks book. Each ad ends with a call to action by asking 'The Wild is out there; did you play today?'" (Source: RedOrbit)
The ads will also include a new website address: www.smallstep.gov, where parents can find playtime ideas and information on physical activity and healthy eating.

Labels: prevention, advertising

Posted By: Aspen/CRC