If a child's favorite cartoon character appears on a food package, the child is more likely to say the food tastes good, according to a study from Yale University Rudd Center for Food Policy and Obesity.
- Researchers asked 40 children ages 4 to 6 years old to evaluate pairs of snack packages of graham crackers, carrots, and gummy fruit.
- One package had a picture of either Scooby-Doo, Dora the Explorer or Shrek; the other did not.
- Two-thirds of the children told researchers they preferred the package with the cartoon character, and half said the food in that package tasted better even though it was identical to the other package.
The study appeared in the journal Pediatrics.
Labels: junk food, advertising, media influences
Posted By: My Overweight Child
