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TV Ads Emphasize Junk Food

If you ate only what is advertised on television, you would eat 25 times too much sugar and 20 times too much fat. You would also get less than half the recommended amounts of vegetables, dairy products and fruits, according to a new study published in the Journal of the American Dietetic Association.

Prof. Michael Mink and his colleagues at Armstrong Atlantic State University analyzed 84 hours of prime time and 12 hours of Saturday morning cartoon television to identify what foods were being promoted in advertisements. Nearly every ad was touting what the dietitians call "junk food."

"The public should be informed about the nature and extent of the buyers in televised advertising," according to the study. "Educational efforts should provide consumers with skills for distinguishing balanced food selection from imbalanced food selection."
 

Labels: junk food, media influences

Posted By: Jane St. Clair

Comments:

Kensington on 9/13/2010
These results sound about right, unfortunately. I remember the commercials for sugar bomb cereals when I was a kid, which are still prevalent. The thing is there are so many other choices of not so healthy foods (if eaten in place of healthier choices on a regular basis) these days. They include things kids don't have to wait for Mom or Dad to make - they can zap them in the microwave or eat them straight out of a bag.
Tatyana Meshcheryakova on 7/13/2010
Dear Jane, I'm writing because you frequently cover issues related to childhood obesity on My Overweight Child blog. I would like to send you a free review copy of the new book, "Overweight: What Kids Say," by pediatrician Robert A. Pretlow, M.D. Based on an elaborate, 10-year study of overweight kids, this book searches the anonymous words of children to solve the puzzle of why they can't lose weight even though they hate being fat. I hope you'll consider reviewing the book. You are also welcome to post the featured excerpt on your site. "Childhood Obesity and Food Addiction": http://tinyurl.com/2fkb3ne For a review copy of the book -- or an interview with Dr. Robert Pretlow -- please reply to with your preferred mailing address. With Thanks for Your Consideration, Tatyana Meshcheryakova for eHealth International Phone: (504) 342-4806