The Walt Disney Company plans to spend $1 million to build playgrounds in ten underserved communities and to create a series of public service announcements aimed to inspire young people to eat healthy foods and to exercise more.
Disney's "Magic of Living" campaign will work in conjunction with First Lady Michelle Obama's "Let's Move" initiatives as another way to reverse the trends of childhood obesity in the United States.
Nearly one in five American children ages six to 19 is obese, which is three times the rate in 1980.
"We are very proud to take the next step in a long-term commitment to helping families achieve healthier lifestyles, and are especially gratified to work with the First Lady on the 'Let's Move' campaign, said Bob Iger, president of the Disney company.
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