A collection of studies recently published in the American Journal of Preventative Medicine found that, in the fight against childhood obesity, the odds are not in our favor.
"A study of 200,000 television commercials aired on shows popular with the teen audience found that more than one quarter of them were for fast food, sweets, and beverages... If you're looking for an explanation for our 'childhood obesity epidemic,' the constant barrage of marketing in support of products that literally feed that epidemic might be a good place to start."
But parents have some ammunition of their own, especially because they can determine what foods are and are not allowed in the home. Choosing fruits and veggies for snacks, and limiting after-dinner snacks are just two ways that parents can fight back. Read more at CalorieLab.com.
Labels: advertising, media_influences, studies