- Researchers assigned 390 overweight women to the Brigitte or the Weight Watchers diet plans.
- Brigitte is a simple diet in which participants get a shopping list and then follow a simple meal plan.
- Weight Watchers is more complicated and requires dieters to weigh and measure foods, assign points to each food, and keep under a certain number of points every day.
- The women on the more complicated plan tended to get discouraged and give up.
"For people on a more complex diet that involves keeping track of quantities and items eaten, their subjective impression of the difficulty of the diet can lead them to give up on it," said Peter Todd, a professor in Indiana University's department of psychology and brain sciences.
Labels: weight loss
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